RuPaul's Drag Race: 10 Most Followed Queens on Instagram

For two decades, RuPaul’s Drag Race has turned talented drag artists around the world into legitimate superstars, thriving entrepreneurs, internet sensations, and culture-shifting icons. From Drag Race and All Stars winners like Trixie Mattel, Bob the Drag Queen, and Jinkx Monsoon to standout competitors like Plastique Tiara, Katya, and Adore Delano, all kinds of drag artists can emerge as “winners” within RuPaul’s queendom.

Though reality TV is known for elevating regular people into celebrities for various (and often pretty strange) reasons, RuPaul’s Drag Race is a launchpad for drag artists to showcase their charisma, uniqueness, nerve, and talent while introducing themselves to the world. These up-and-coming queer creatives step into the werk room with big dreams, catchphrases, and branding ideas, access a bigger audience than ever before, and reach the inevitable end of their Drag Race runs stepping into an accelerated route toward superstardom.

Alaska finished as a top 3 finalist on RuPaul’s Drag Race season 5, won All Stars 2, and is widely considered the ultimate RuGirl by longtime fans of the show. While releasing original music, turning drag lexicon into songs, solidifying reference points within the queendom, running the MOM (Moguls of Media) empire — home to podcasts/web series such as Race Chaser, Very Delta, and Sloppy Seconds — and originating a fierce theatrical production titled Drag: The Musical, the queen from planet Glamtron is still at the top of her game.

As of this writing, Alaska has 1.8 million followers on Instagram (@theonlyalaska5000).

RuPaul’s Drag Race season 7 winner Violet Chachki took the title of America’s Next Drag Superstar to high-fashion heights, carving a path of her own in the fashion industry that seemed quite improbable for drag queens at the time. Over the years, she’s sat in various high-profile fashion shows, modeled for Moschino, attended the 2019 Met Gala (“Camp: Notes on Fashion”) with designer Jeremy Scott, was featured in an alternate cover from the March 2023 issue of Vogue Czechoslovakia, and performed at the illustrious cabaret venue Le Crazy Horse de Paris in 2025.

Violet Chachki currently reaches 1.9 million followers on Instagram (@violetchachki).

All the way from Mesquite, Texas, Alyssa Edwards is best known as a choreographer, owner of Beyond Belief Dance Company, and the crowned winner on RuPaul’s Drag Race Global All Stars. Simply put, she’s one of the most iconic queens in Drag Race herstory. Over the years, Alyssa starred in her own Netflix docuseries, Dancing Queen, and gave fans more memes than they could handle on the hilarious WOW Presents Plus series Alyssa’s Secret.

Alyssa Edwards has 1.9 million followers on Instagram (@alyssaedwards_1).

To this day, Adore Delano remains one of the biggest fan-favorite stars in the RuPaul’s Drag Race series. Besides competing on season 7 of American Idol, cementing her Drag Race legend status in season 6 and All Stars 2, and starring on MTV’s Ex on the Beach: Peak of Love, Adore is best known for breaking down barriers for queer singers and drag entertainers at a time when neither of those groups were welcomed in the music industry. She released three studio albums over the years: 2014’s Till Death Do Us Party, 2016’s After Party, and 2017’s Whatever. In recent years, Adore came out as a trans woman and subsequently set her sights on acting, revealing the latter in an exclusive interview with me for Out magazine in 2024.

With 2 million followers on Instagram (@adoredelano), Adore Delano is still as popular as ever.

Between her original run in season 5 and grand return on All Stars 7 — the legendary legend all-winners season — Jinkx Monsoon became the first two-time RuPaul’s Drag Race winner in herstory and was crowned “Queen of All Queens” by RuPaul. Since then, Jinkx has taken the theater world by storm performing in Broadway musicals like Chicago; originating a character, Ruth, in the revival of Pirates! The Penzance Musical; bringing queer and trans sensibilities to Audrey, the iconic female lead in Little Shop of Horrors; breaking box office records in Oh, Mary! as the play’s titular role; and reaching another career milestone playing Judy Garland in a new London revival of End of the Rainbow.

Jinkx Monsoon’s Instagram (@thejinkx) profile has 2 million followers right now, and Monsoon season isn’t slowing down anytime soon.

Being crowned on RuPaul’s Drag Race season 8 was just the beginning for Bob the Drag Queen, who’s become one of the most popular and successful drag entertainers of all time. Notable achievements include touring the world with Madonna’s The Celebration Tour, cohosting the three first seasons of HBO’s We’re Here, becoming a New York Times best-selling author with Harriet Tubman: Live in Concert, making waves as a competitor on The Traitors season 3, cohosting the Sibling Rivalry podcast with fellow Drag Race champion Monét X Change, making her Broadway debut playing Harold Zidler in Moulin Rouge! The Musical, and launching her own production company aptly called Purse First Studios.

Bob the Drag Queen has a following of 2.1 million people on Instagram (@bobthedragqueen). In May 2025, she became the first Black queen in the Drag Race franchise to reach 2 million followers on the social network — a huge milestone that speaks to Bob’s overall impact in the world of drag artistry.

Bianca Del Rio, a self-proclaimed “clown in a gown” and insult comic who’s been compared to the hilariously savage Joan Rivers, has been putting in the work since being crowned America’s Next Drag Superstar on RuPaul’s Drag Race season 6. For one, this beloved queen has traveled the world several times with solo tours such as 2014’s The Rolodex of Hate Tour, 2016’s Not Today Satan Tour, 2017’s Blame It On Bianca Del Rio Tour, 2019’s It’s Jester Joke Tour, 2021’s Unsanitized Tour, and 2024’s Dead Inside Tour. She’s also played the titular character in movies like 2016’s Hurricane Bianca and its 2018 sequel, Hurricane Bianca: From Russia With Hate, both from filmmaker Matt Kugelman. In recent years, Bianca performed in U.K. and U.S. stage productions of Everybody’s Talking About Jamie, starred in an off-Broadway production of Tartuffe along with big names like Matthew Broderick, Amber Gray, and Francis Jue, and hosted The Pit Stop recap series for seasons 15 and 18 of Drag Race, as well as All Stars 8 and All Stars 11.

Bianca Del Rio is the fourth most-followed Drag Race star on Instagram (@thebiancadelrio) with a total of 2.5 million followers overall. On that note: Bianca gets bonus points for maintaining that huge following for a longer period than any other Drag Race alum on this list.

Katya Zamolodchikova is the third most-followed RuPaul’s Drag Race alum in herstory, and it’s only a matter of time for the season 7 Miss Congeniality winner and All Stars 2 finalist to cross 3 million followers on the social network. Besides her various highly successful creative collaborations and joint tours with Trixie Mattel, Katya has released original songs like the absolute banger “Ding Dong!”, cohosted the podcast Whimsically Volatile, starred in TV shows like Hacks, Room 104, Love, Victor, and Tales of the City, and launched a successful talk show on YouTube named Who’s the A**hole? in partnership with Grindr.

Katya has 2.9 million followers on Instagram (@katya_zamo) as of this writing.

From being an underdog queen and returning contestant on Drag Race season 7 to winning RuPaul’s Drag Race All Stars 3 and earning a spot in the Hall of Fame, Trixie Mattel is one of the most successful queens in the entire franchise largely due to her post-season work ethic. To name a few of her accomplishments — yes, the list is quite extensive! — Trixie has released original songs as a country-folk musician, kickstarted a DJ career, founded Trixie Cosmetics, opened the Trixie Motel, and co-owned the oldest gay bar in her home state of Wisconsin, besides becoming one of the most successful YouTube creators of her generation through web series/podcasts such as UNHhhh (WOW Presents Plus), I Like To Watch (Netflix), The Trixie & Katya Show (Viceland), and the still-ongoing The Bald and the Beautiful, all of which were cohosted by her fellow season 7 costar Katya.

Trixie Mattel reigned as the most-followed RuPaul’s Drag Race star on Instagram (@trixiemattel) for many years, but currently sits in second place with 4.4 million followers.

Plastique Tiara first broke out as a contestant on Drag Race season 11, then leveled up even more fiercely during her run on All Stars 9 — otherwise known as the chari-tea season. Despite not snatching a crown for herself yet, Plastique got to werk after her appearances on the show and climbed her way through the ranks of Drag Race alumni on social media. She first became the most-followed Drag Race star on TikTok (@plastique_tiara), where she currently boasts 11.9 million followers. She then conquered Instagram, too, surpassing longtime frontrunner Trixie Mattel.

As of this writing, the franchise’s reigning social media queen leads the Drag Race Instagram scoreboard with 4.8 million followers on her profile (@plastiquetiara).